Privacy Policy

Last updated: January 10, 2026

At Clearwell, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or use our services.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Fill out contact forms or request information about our services
• Subscribe to our newsletter or marketing communications
• Book a cleaning service appointment
• Provide feedback or reviews
• Communicate with us via email or phone

The personal information we may collect includes:

• Name and contact information (email address, phone number, postal address)
• Service preferences and booking details
• Payment information (processed securely through third-party payment processors)
• Any other information you choose to provide

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and browsing activity, including:

• IP address and location data
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website addresses
• Cookies and similar tracking technologies (see our Cookie Policy for details)

How We Use Your Information

We use the information we collect for various purposes, including:

• Service Delivery: To provide, maintain, and improve our cleaning services, process bookings, and fulfill service requests
• Communication: To respond to your inquiries, send service updates, and provide customer support
• Marketing: To send promotional materials and information about our services (with your consent)
• Analytics: To understand how visitors use our website and improve user experience
• Legal Compliance: To comply with legal obligations and protect our rights
• Fraud Prevention: To detect, prevent, and address technical issues and fraudulent activity
• Business Operations: To analyze business performance and make informed decisions

Legal Basis for Processing

Under the UK GDPR and Data Protection Act 2018, we process your personal data based on the following legal grounds:

• Consent: You have given clear consent for us to process your personal data for specific purposes
• Contract: Processing is necessary for the performance of a contract with you
• Legal Obligation: Processing is necessary to comply with the law
• Legitimate Interests: Processing is necessary for our legitimate interests (such as improving our services) and your interests and rights do not override those interests

How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: With trusted third-party service providers who assist us in operating our website, conducting our business, or servicing you (such as payment processors, email service providers, and analytics providers)
• Legal Requirements: When required by law, court order, or legal process, or to protect our rights and safety
• Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business
• With Your Consent: When you have given us explicit permission to share your information

All third parties with whom we share your data are required to maintain appropriate security measures and use your information only as we direct them.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit using SSL/TLS technology
• Secure storage of personal data with restricted access
• Regular security assessments and updates
• Employee training on data protection and privacy
• Access controls and authentication procedures

However, please note that no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. The retention period depends on:

• The nature of the information and why we collected it
• How long we need the information to provide our services
• Legal, regulatory, or contractual requirements
• Whether there are legitimate business needs for retention

When personal data is no longer needed, we will securely delete or anonymize it.

Your Rights and Opt-Out Instructions

Under data protection law, you have the following rights regarding your personal information:

• Right of Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete personal data
• Right to Erasure: Request deletion of your personal data in certain circumstances
• Right to Restrict Processing: Request limitation of how we use your data
• Right to Data Portability: Receive your data in a structured, commonly used format
• Right to Object: Object to certain types of processing, including direct marketing
• Right to Withdraw Consent: Withdraw consent for processing based on consent at any time

How to Exercise Your Rights

You are not required to provide any personal information when using this website. If you prefer not to share your data, you may:

• Avoid filling out contact forms, account registrations, or any data-submitting features
• Disable cookies through your browser settings (see our Cookie Policy for more details)
• Contact us directly to request the deletion of any previously shared personal data

We respect your privacy choices. If you would like us to delete your data, please reach out to us at the contact details provided above. We will process your request promptly.

To exercise any of your rights, please contact us using the information provided at the top of this policy. We will respond to your request within one month.

Marketing Communications

With your consent, we may send you marketing communications about our services, special offers, and updates. You can opt out of receiving marketing emails at any time by:

• Clicking the "unsubscribe" link in any marketing email
• Contacting us directly with your opt-out request
• Updating your communication preferences in your account settings (if applicable)

Please note that even if you opt out of marketing communications, we may still send you service-related messages that are necessary for our business relationship.

Third-Party Links

Our website may contain links to third-party websites, plugins, and applications. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy practices.

We encourage you to review the privacy policy of every website you visit.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete such information.

International Data Transfers

Your information may be transferred to and maintained on servers located outside of your country of residence. We ensure that appropriate safeguards are in place to protect your personal data in accordance with this privacy policy and applicable data protection laws.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the new privacy policy on this page and updating the "Last updated" date.

We encourage you to review this privacy policy periodically to stay informed about how we are protecting your information.

Contact Us & Complaints

If you have any questions, concerns, or complaints about this privacy policy or our data practices, please contact us at:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues. More information can be found at www.ico.org.uk.